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The Missing Link in Personalizing Retail Customer Experiences
There is a huge amount of data available to retail businesses regarding customers, like transactions, browsing history, channel preferences, mobile app usage, and demographics. However, this data is often disorganized and inconsistent, making it difficult to create a unified 360-degree view, which is necessary for effective personalization. As a result, businesses often struggle to deliver personalized messages to shoppers in the right way and at the right time across all channels.
Read the full article from Boomi here.
