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The Role of Technology in Fostering a Greener Future
Freja King, Global Brand Reputation Specialist at IFS, explains how Sophie Graham, the newly appointed Director of ESG (Environmental, Social, and Governance) at the organization, strongly emphasizes the vital role of technology in driving transformative change to address systemic issues like climate change.
Sophie states: “Technology companies have a role to help transform businesses to be more sustainable, and there is real demand for this support with the growth of the ESG agenda and stakeholder expectations in this space.”
IFS is firmly committed to going beyond mere marketing rhetoric when it comes to sustainability. However, this does not negate the importance of branding and marketing. Studies have shown that consumers value the opportunity to make a positive impact through their purchasing decisions. Therefore, sustainability, even from a commercial perspective, is a prudent choice that deserves recognition. It not only aligns with business interests but also signifies a meaningful step forward in the right direction.
Read the full article from IFS here.
